The Power Of Daily Content Creation

Lately I’ve been learning a lot about how other people leverage content. Mostly via podcast interviews as I drive around the city dealing with immediate needs. Late last year I encountered a Seth Godin interview where he was talking about how he had blogged every day for 20+ years. That really inspired me.

While numbers are what they are at first, there is more to the journey of practising every day. Chris Do was talking to some LinkedIn dude that writes content about writing content on LinkedIn. Homeboy broke it down like the only way to really get good at writing fast and proper content is to write a lot of mid content. 

Whatever you do today is just foundational towards what will come in the future. Most people see gains after the compounding impact of a giant volume of work. When you see someone popping, chances are they have 20’000 hours of unseen work before that.

The more you create the more you can reference later

I don’t have the capacity to create content for LinkedIn today. While I listen to people talking about all the things they do I realize the act of writing out my thoughts daily is giving me a lot to build on when I do have more bandwidth. Inevitably I’ll have all kinds of “7 Things Most People Do Wrong About X” clickbait already written for me hidden in my blogs.

One of the most insightful things I heard on the subject came from a recent Prof G podcast (it may have been Pivot) where the guest made it clear that the best path to expertise is to constantly produce. Over time people will see what you are doing. This will lead to feedback and you will inevitably gain that expertise.

There is another layer though. 

In order for me to keep writing I have to keep learning. The more blog articles I produce the clearer the focus of my interests become. This lets me hone in on a specialty. I’m fascinated by things like branding, community building and growing art empires. Chances are the bulk of the content I create is going to be related to those topics. 

I’m not limiting what I write about but this blog is slowly becoming a vessel for me to do prep work. I can spend 1000+ words describing a market I want to target. Once that’s done, I have a character profile I can reference forever. That same blog can be the base for a YouTube video, LinkedIn post or a TikTok (if it survives) video series. 

It’s taken me a while to understand how to use this blog strategically for my greater goals. Since I’m a freelance consultant you can hit up, it makes sense to focus more on content that promotes what I can help people with. When creating knowledge content with deeper concepts and detailed courses, it’s often people who have gone through years of their work and cherry picked the best parts. 

Another way to look at it, if I want to make a Masterclass on a topic, writing 1000 blog articles will give me the content for that course. Even if 950 of them are duds.

Creating a portfolio of your voice and ideas will be good for an AI future

I had this feeling of dread seeing how few people consume this content. Then over the last few weeks I realized I have a few really good bangers in the mix. Stuff that one day I can go back to and turn that casually written blog into a concise LinkedIn post with a CTA. 

There are already tools that can repurpose your writing into new formats. I can take a giant sample of my writing and turn it into a PDF. I can take transcripts from all the podcasts we have done. There is enough content out there with my voice that I can train an AI to write things that would appear exactly like I wrote them. 

Fair warning I may write about things I’ve written about before (this one paragraph is for my regular readers). If you read me every day, there are going to be things I repeat. Later on when I do some surgery to look for ideas, I will have choices on which iteration is the best. Maybe in 2 weeks when I bring the idea up again I will explain something better. Or add something new. Repetition isn’t a bad thing when you are pushing daily content. It shows the principles that matter the most. 

The repetition is also something a tool like ChatGPT can watch for. One day I may want to know what the top 5 things I emphasized in the blog are. With a document containing every single blog I’ve written, ChatGPT can tell me pretty quickly what they would be. Meanwhile it can learn my tone and how I write. If I give it a million words of Holden (in two and a half years I’ll have that), it will know me.

Then I can ask a GPT to generate a LinkedIn post, in my voice, on topics I’ve written about. I can have a separate GPT, that specializes in Facebook posts, reformatting the content for that platform. I can have a third one make a YouTube script. I can have another one break the content into a series of TikTok videos. 

The work I’m doing today plays into a plan that spans many years. 

Daily writing will force you into expertise

I’ll add the caveat you need to come up with a fresh new topic to write about every single day. If you do that, the process of filling 1000+ words into structured sections will teach you a lot. I sometimes need to marinate all day to come up with what I want to say to make these blogs work.

I’ll listen to podcasts, read whatever book I’m reading or browse Facebook for things that piss me off. Sometimes I get all ready to react and go Googling. Then I find out I’m right or wrong and go down a few rabbit holes. Meanwhile I listen to a few podcasts pretty regularly that help me learn from different experts.

A common theme for podcasts I consume is that the hosts will end up interviewing other experts. These folk will often come from all sorts of domains I’d never think about. Like olive oil production or AI in the beauty industry. I’m constantly on the hunt for new ways of thinking about things that I can tie into something like branding or growth. 

At some point along the way I’ll start focusing on SEO and content that will rank. Secretly I hope AI makes old school SEO less relevant and it can just read my blogs and be like, oooooo look at this real deal organically written content. In truth I’m just not that motivated to do it now. I’m enjoying the freedom of the journalling-style I’ve adopted to express content normally expressed so dryly. 

The other thing daily writing does is makes you think. I am forced to answer some of the lingering questions in my mind. Moving past the ruminating into something concrete. This is helping me focus. As I research new topics I’ll come through with some meaty blogs that bang out a lot of depth in 2000 words. In other cases, like today, I am making an argument to myself that this is worth the practice. That as an artist I need this for my growth. 

My bottom line will thank me later on when I have published novels and have that book money coming in. Then I will write songs about how book money pays for my raps. 

Good times to come.Live Long and Prosper Everyone